Studies show that 90% of all downloaded applications are used only once and then eventually excluded. People often abandon applications because of poorly designed interface or overall poor experience.
When you launch an app, you need to spend time and resources to attract users. You can direct people / users to your application, using a variety of media, including advertising, referral programs, public relations, and content marketing But when people finally download an app, they sometimes feel abandoned. You should clearly show users why they need your app.
For users to give your app a second chance, they need to understand four things:
- Why do they need (your) application?
- What can the app do for them?
- What are its most important characteristics?
- How to use these features?
The best way to communicate the purpose of your application is through an Onboarding experience.
What is Onboarding?
The term “onboarding” comes from the human resources area and means helping a new employee to adapt to a new workplace. In software development, it means helping users successfully adopt and embrace a product completely.
Onboarding follows the 80/20 rule – 80% of the consequences come from 20% of causes, and 80% of the results come from 20% effort (learn more about Rule 80/20). It is only effective if you can quickly teach people how to use a set of features.
It is accomplished by displaying a set of brief messages that show the user how to interact with the application to solve a problem or explain the available resources.
Onboarding can take many forms:
- Intro or Video Sides
- Tips & Tricks
- Interface tour (guided tour)
- Content Examples
- Hybrid solution
All of these solutions are effective communicating with users. Choose the one that would work best for your target audience and that makes sense for the functionality of your application.
Onboarding E-commerce (Katya Dihich)
Guide (Faiz Al-Qurni)
Onboarding Event (Murat Gursoy)
User Onboarding (Anggit Yuniar Pradito)
Onboarding creation tools
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