Three design leaders (ITV, Siemens, and a freelancer specialized in Design Ops) explain what AI actually changed in the design systems they maintain. The bottleneck didn't disappear: it just moved.
Tools like Figma's agent already assemble screens consistent with the design system. The question left for the designer is different: does this moment deserve celebration, discretion, or nothing at all?
Growth PM Ezra Mechaber turned his personal Claude Code setup into PM OS, now used by 60 to 70 colleagues at Figma, and created AutoXP, an agent that runs growth experiments with just one human checkpoint.
Designer Christine Vallaure inverted the traditional workflow: instead of translating Figma into code, she generates the Figma library from the real code, using MCP to keep both sides in sync.
From notes apps to banking, the same sparkle panel in the top right corner has spread across products that have nothing in common. The question that matters to whoever designs the product isn't whether the AI works, it's whether anyone asked for that feature.
