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Martech & Growth

Growth, marketing data, and campaigns broken down: what the most creative brands do, what works, and what's missing.

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Latest from Martech & Growth

20 pieces
  1. WordPress fixes critical flaw that loads PHP without authentication

    WordPress released version 7.1.2 on September 22 to fix CVE 2026 87902. The flaw received a CVSS score of 9.2 in the official advisory.

    Redação iMasters1 min

  2. Claude Opus 5.5 audits 200,000 lines in under 3 hours

    Claude Opus 5.5 was announced by Anthropic on Tuesday, the 22nd. The model opens the Claude 5.5 family. The company says its performance matches Fable 5.1

    Redação iMasters1 min

  3. Apple proves Mac mini ad doesn't use AI with behind-the-scenes video

    Faced with public doubts about AI-generated creation, Apple responded to the stop-motion ad for the Mac mini with M6 by publishing the complete making-of on the same day, turning the defense into a campaign of its own.

    Helena Marques1 min

  4. Google hit with €403 million fine for tracking location

    Google was fined €403 million by Ireland's Data Protection Commission, known as the DPC. The decision came out on September 21.

    Redação iMasters1 min

  5. Muse tops the App Store and gets blocked by Amazon in the same week

    Muse, Meta's AI agent, reached first place among free apps on the App Store in the US. The assistant even surpassed ChatGPT.

    Redação iMasters1 min

  6. Grok 4.7 targets code and keeps the same per-token price as its predecessor

    Grok 4.7 was launched by SpaceXAI on September 21, with a focus on coding and knowledge work. The company promises half the operational cost.

    Redação iMasters1 min

  7. Apple Uses Stop Motion to Sell the AI in the New Mac Mini M6

    In a campaign signed by TBWA\Media Arts Lab, Apple turned down the shortcut of generative AI and made the entire Mac Mini commercial out of modeling clay, frame by frame, precisely to sell the machine that promises 4x more local AI performance.

    Helena Marques1 min

  8. AMD tops $1 trillion and joins the club once reserved for Nvidia

    AMD topped the $1 trillion mark in market value for the first time this Monday, the 21st. The figure is equivalent to about R$5.14 trillion.

    Redação iMasters1 min

  9. Codex Stored a Year of Drafts, Only OpenAI Could Investigate

    For about a year, Codex received all of the drafts by Tristan Buckmaster, a professor at the Courant Institute at NYU. Alongside Levent Alpöge

    Redação iMasters1 min

  10. Astra for Law hits the mark and arrives at law firms

    Astra for Law is OpenAI's new platform for legal work, launched on Thursday, the 17th. The infrastructure combines GPT 6 Astra.

    Redação iMasters1 min

  11. Anthropic's prompt caching cuts up to 90% of the cost of repeated tokens in production

    Anthropic's official documentation details how cache hits cost only 10% of the base input price, a calculation that changes the margin for anyone resending large context on every API call.

    Eduardo Nogueira1 min

  12. Google details how to control AI Overviews with nosnippet and max-snippet

    Search Central's documentation shows there is no dedicated switch to block AI Overviews and AI Mode: those who want out (or in) of these AI-generated responses use the same robots meta tag directives that already control traditional snippets.

    Sabrina Santos1 min

  13. Search Console doesn't have an AI Overviews filter, but you can measure zero-click anyway

    Google's documentation confirms it: there's no native segmentation for AI Overviews in the Performance report. That doesn't stop you from building a reliable before/after by combining the Search Console API with Analytics.

    Sabrina Santos1 min

End of the 13 most recent news stories. Subscribe to the RSS feed to follow along in real time.