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Martech & Growth

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Latest from Martech & Growth

16 pieces
  1. AI agents in analytics still get more than half of insights wrong, study shows

    A survey by MIT Technology Review Insights with Snowflake shows that only 48% of insights from analytics agents turn into action that improves results; the bottleneck isn't the model, it's the business context the agent lacks.

    Vanessa Guerra1 min

  2. Cost per token is the wrong metric for evaluating AI coding agents

    A report sponsored by HPE in MIT Technology Review proposes replacing token consumption with cost per merged pull request as the ROI metric for code agents. The idea is good, but it has a blind spot every engineering team needs to face before adopting it.

    Vanessa Guerra1 min

  3. Lumi launches with 4 billion parameters and runs without a data center GPU

    Lumi is the language model released by the Centro de Excelência em Inteligência Artificial at Universidade Federal de Goiás.

    Redação iMasters1 min

  4. AI agents already navigate the web like humans: what changes for those who build software

    GPT-6 Astra scores 73% on complex computer tasks, and Meta and OpenAI launch agents with access to email and bank accounts, while Anthropic releases a research preview of its agent, Claude Duet. For those who build web products, the question is no longer whether it's worth it, but how to grant access securely.

    Vanessa Guerra1 min

  5. Search Console doesn't separate clicks from AI Overviews and AI Mode, Google confirms

    Google Search Central documentation shows that AI Overviews and AI Mode come in together with Web traffic in Search Console, with no filter of their own. See the honest method for measuring GEO impact without relying on third-party estimates.

    Sabrina Santos1 min

  6. Favicon in Google Search: how to audit and fix the redirect chain

    Google Search Central's documentation on favicons was updated in September 2026 and reinforces rules that many redirect chains and misconfigured CDNs break without anyone noticing.

    Sabrina Santos1 min

  7. The AI filter in dev recruiting is testing the wrong thing

    Recruiters already ask, in interviews, how candidates use artificial intelligence at work. The problem isn't that the question exists: it's that it usually stops at the right word, not at real competence.

    Vanessa Guerra1 min

  8. Why a Technical Team That Never Disagrees With the Founder Is a Warning Sign

    Research from McKinsey and Bain shows that leaders overestimate their own decision-making table. For tech founders, mistaking silence for alignment leads to wrong and costly technical decisions.

    Vanessa Guerra1 min

  9. YC's post-money SAFE: the cap stacking that dilutes the founder without them noticing

    Y Combinator documentation shows how the post-money SAFE, the standard since 2018, promises cap-by-cap transparency, but that clarity vanishes in practice when founders stack several bridge rounds without recalculating the total sold.

    Eduardo Nogueira1 min

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