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Martech & Growth

Growth, marketing data, and campaigns broken down: what the most creative brands do, what works, and what's missing.

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Latest from Martech & Growth

15 pieces

  1. Muse Wonder Full arrives at Muse Code as Meta targets the dev workflow

    Muse Wonder and Muse Wonder Full were announced by Meta on October 12. According to the company, these are its most advanced models.

    Redação iMasters1 min

  2. Anthropic Adds Cruelty Toward the Model to Its List of Prohibited Uses

    Anthropic updated Claude's usage policy with a clause that is uncommon in the industry. The document is also available in Portuguese.

    Redação iMasters1 min

  3. Google Search Central guide explains how to adjust robots.txt and structured data for AI Overviews and AI Mode

    Google Search Central documentation, updated in December 2025, shows there is no extra technical requirement to appear in AI Overviews and AI Mode. What decides it is solid basic SEO, the correct snippet controls, and a careful reading of Search Console.

    Sabrina Santos1 min

  4. Microsoft bets on Maia 300 to take inference out of Nvidia's hands

    Microsoft announced the Azure Maia 300, the third generation of its AI chip system, on October 13. Production begins in 2027.

    Redação iMasters1 min

  5. OpenAI completes shift to Public Benefit Corporation: what changes for those building on the API

    Completed in October 2025, OpenAI's recapitalization swapped the profit cap for conventional shares and created a Public Benefit Corporation. For those betting their entire product on the API, the governance change redraws the risk around pricing power and platform dependency.

    Eduardo Nogueira1 min

  6. Google reinforces in updated guide that structured data and quality content define GEO

    Search Central updated the official guide on AI Overviews and AI Mode in December 2025. The core message is uncomfortable for those selling GEO tricks: there is no new technical requirement, just well-executed fundamental SEO.

    Sabrina Santos1 min

  7. OpenAI formalizes the shift to PBC and redraws who controls the API

    Since October 2025, the structure underpinning OpenAI stopped being 'capped-profit' to become a Public Benefit Corporation controlled by a foundation. For those building products on top of the API or negotiating partnerships with the company, this redraws the return cap, governance, and the risk of depending on a single vendor.

    Eduardo Nogueira1 min

  8. Anthropic for Startups doesn't take equity, but the lock-in has its price

    Anthropic for Startups has become synonymous with cheap API credits for those building with Claude. The fine print shows that the real cost isn't on the cap table: it's in the architecture that gets locked into a single vendor.

    Eduardo Nogueira1 min

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