Gartner Reveals the Future of Generative AI
Hey everyone! Douglas Falsarella here after quite a while without writing to you, and today we're going … into Gartner's predictions about the future of generative AI.

Hey everyone! Douglas Falsarella here after quite a while without writing to you, and today we're going to dive into Gartner's predictions about the future of generative AI.
We'll explore these predictions, take a look at data from other sources, and understand what awaits us in the coming years.
Generative AI
1. Domain-Specific Models
According to Gartner, by 2027, more than 50% of generative AI models will be customized for specific industries or functions. That's a huge jump compared to
today's 1%. But why is this so important?
Specialization Is Key: Currently, most AI models are generalists, meaning they try to do a bit of everything. That's great for some
applications, but for specific tasks, nothing beats a specialized model. For example, in healthcare, a model trained exclusively to diagnose rare diseases can be much more effective than a generic model.
Reduced Resources and Risks: Specialized models generally require less data to train and are more efficient, both in terms of time and cost.
In addition, they tend to have fewer "hallucination" problems, where the AI makes up non-factual information. IDC predicts that by 2025, 75% of technology companies will have at least one specialized AI project underway.
2. Synthetic Data
Gartner's second prediction is that, by 2026, 75% of companies will be using generative AI to create synthetic customer data. This might sound like science fiction, but it's already happening.
What Is Synthetic Data?: Synthetic data is artificially generated information that mimics real data. It's extremely useful in situations where
real data is hard to obtain, expensive, or restricted by privacy laws. According to consulting firm McKinsey, using synthetic data can speed up AI development by up to 50%.
Advantages of Synthetic Data:
They allow companies to test new products and services in simulated environments before launching them on the market. This is particularly
useful in areas like healthcare and finance, where mistakes can be very costly. PwC estimates that using synthetic data can reduce software development costs by up to 30%.
3. Energy Sustainability
Gartner's last prediction says that, by 2028, 30% of generative AI deployments will focus on more energy-efficient methods. With growing
concern about technology's environmental footprint, this comes as no surprise.
AI's Environmental Footprint: Training large AI models consumes an enormous amount of energy. A study from the University of Massachusetts estimates that training a single AI model can emit as much CO2 as five cars over their lifetime.
The Search for Efficiency: Companies are becoming increasingly aware of this impact and are seeking greener solutions. According to BloombergNEF, investments in renewable energy for data centers grew 24% in 2023. In addition, technologies like quantum computing and specialized AI chips are being developed to improve energy efficiency.
Gartner's predictions for the future of generative AI are bold and practical, showing a path where specialization, the use of synthetic data, and
energy sustainability will shape technological development. I hope you enjoyed this analysis and that you're as excited as I am to
see these changes unfold over the coming years. Until next time, everyone!
Translated from the Brazilian Portuguese original · Read the original
